How Armis relies on AI to transform multi‑local advertising on connected TV

An article by Morgane Monteiro

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Publication

2 December 2025 à 15h55

Updated on 8 December 2025 à 18h42

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1 minute

Publication: 2 December 2025 à 15h55, Updated on 8 December 2025 à 18h42

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

2 December 2025 à 15h55

Updated on 8 December 2025 à 18h42

Reading time

1 minute

Publication: 2 December 2025 à 15h55, Updated on 8 December 2025 à 18h42

Reading time: 1 minute

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French start‑up Armis (created in 2015 and focused on digitising paper brochures) tackles creation of video ad spots generated by AI and broadcast on connected TVs in BVOD.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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