How Ikea prepares for the future

Involved in a strategical shift, the Swedish Ikea Group is widening its city-centre footprint with an array of urban stores to open this year, including in Manhattan and in Paris (in May 2019, covering a sales area of 5,400 sq.m: four times smaller than a typical Ikea unit). Within the next three years, 30 units of this type are planned, notably in San Francisco, Los Angeles and in Washington D.C. “The goal of urban formats and online sales is to complement our superstores, which remain our str