IDKids streamlines the store network and will be laying off 14% of staff

Featured image of the article IDKids streamlines the store network and will be laying off 14% of staff
After closing 44 Catimini stores in 2023, the IDKids group is to cut two banners and lay off 14% of its workforce. According to our sources, one Board member already left the company.
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days

The IDKids Group (€924 million turnover in the financial year to the end of June 2023 via 1,500 stores) announced a restructuring plan on March 12, 2024. It will close two banners. These are Oxybul Eveil et Jeux (toy stores) and also IDKids, a banner grouping together childcare and fashion brands (Okaïdi, Obaïbi, Oxybul, Jacadi, Chipie, Lili Gaufrette, Absorba…). Although the number of stores closures was not disclosed, 14% of the staff will be cut by 2025 (i.e. 311 jobs out of 2,253....

Do you have information to share with us?
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
EU: Omnibus bill stalled in Parliament
On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...
Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage
On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...