After closing 44 Catimini stores in 2023, the IDKids group is to cut two banners and lay off 14% of its workforce. According to our sources, one Board member already left the company.
The IDKids Group (€924 million turnover in the financial year to the end of June 2023 via 1,500 stores) announced a restructuring plan on March 12, 2024. It will close two banners. These are Oxybul Eveil et Jeux (toy stores) and also IDKids, a banner grouping together childcare and fashion brands (Okaïdi, Obaïbi, Oxybul, Jacadi, Chipie, Lili Gaufrette, Absorba…). Although the number of stores closures was not disclosed, 14% of the staff will be cut by 2025 (i.e. 311 jobs out of 2,253. excluding
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Article authors
Sophie Baqué
Chief Editor of mind Retail
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.