With online sales accounting for 30% of business, the Ingka Group is investing heavily to move stores to omnichannel. The automated click & collect pilot in Paris may serve as an inspiration to other markets.
Ingka Group (€37.4 billion turnover in 2021 up by 6%) will spend €3 billion by 2023 to transform stores into automated distribution centers. The U.K. will serve as a test for these new concepts, with London receiving €1 billion in investments.
Pilots are set for the U.S.A, Canada, Denmark, Italy, Romania, China and India. “We’re talking about transforming, redefining the purpose of existing retail square metres ” said Tolga Oncu, Retail Manager at Ikea, to Reuters. The aim is to reduce...
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