Ikea converges Communication and Offer

Featured image of the article Ikea converges Communication and Offer
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16 April 2021 à 11h33

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2 minutes

Publication: 16 April 2021 à 11h33

Reading time: 2 minutes

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Publication

16 April 2021 à 11h33

Reading time

2 minutes

Publication: 16 April 2021 à 11h33

Reading time: 2 minutes

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The world’s largest furniture retailer Ikea (turnover of €39.6 billion in the fiscal year ended in August 2020, down by 4% in total and by 10% on a same-store basis) recruited Mr. Linus Karlsson for a new role. From 1st April 2021, he is Creative Director for Marketing/Communications and Product Offering. These roles were previously separated in the Ikea’s organisational chart but increasingly overlap in the digital age. Karlsson is an advertising veteran. A graduate of the Berghs School of Com

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