The Swedish group IKEA does not hesitate to venture into new areas: second-hand (with a first shop in Sweden in Eskilstuna), furniture rental, local production (for its restaurants) with the aim of promoting a circular economy. Pia Heidenmark Cook, Chief Sustainability Officer at Ingka Group, discusses the latest initiatives of the world leader in home furnishing.
With the Covid-19 crisis, sustainable development has become unavoidable. Does this imply that your business model is being called into question?
Our IKEA vision is to “create a better everyday life for the many people”. This concept is an integral part of our heritage and inspires our future. We see that consumption habits and lifestyles are changing rapidly as a result of demographics, new needs for accessibility, convenience, digitalisation and a growing awareness of social and...
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