In Austria, the Ikea subsidiary considers the mental health of its employees a high priority. At the beginning of April 2021, the firm launched the awareness campaign “R U OK?” for 3,600 staff, spread over a dozen sites including 7 stores and a warehouse.
Ikea wants to raise awareness of the importance of mental well-being and encourage discussion of mental illness. People can join private discussion circles to express their issues and ask for help. The initiative is backed by a train
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