After a test in Poland, Ikea tests in Shanghai the end of the arrowed in-store route. Mind Retail decodes this new concept.
After four months of renovation, Ikea reopened its Shanghai Xuhui store on August 12. Inaugurated in 1998, it has been transformed into a Home Experience of Tomorrow.
The store includes 30,200 sq.m of sales area spread on two levels, 9,000 products, 63 exhibition spaces, a 700-seat restaurant and a number of play areas for children.
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