Amazon, Alibaba and JD.Com are making noise in the industry. However, the share of e-commerce in Fast Moving Consumer Goods (FMCG) is only at 7% of the global market of Foods and Consumers Goods. What factors, including structural, cultural or economic boost this low percentage by 2022? Nielsen delivers forecasts as part of a global study.
Sectors such as travel, textiles, and electronics have been heavily impacted by e-commerce. It is not the case for Foods and Consumer Goods. Today, online sales account for “only 7%” of this huge sector of Fast-Moving Consumer Goods (F.M.C.G.).
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