In Dubai, the marketplace Noon is banking on external growth to counter Amazon

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In the U.A.E., the marketplace Noon (also selling in Saudi Arabia and Egypt) has finalised the acquisition of the fashion pure-player Namshi (2021 turnover of US$491.6 million) with immediate effect. This acquisition will enable an expanded range and increased capacity. In November 2022, Noon and the Kezad group inaugurated a 252,000 sq.m fulfilment centre to process web orders (operational in 2024).

In September 2022, Emaar Properties, Dubai’s largest listed developer, received shareholder appr

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