In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational efficiency, sustainable business models, and infrastructures capable of supporting scale-up strategies. Based on daily monitoring and around 30 interviews with retailers and industry experts, the editorial team identifies 6 structuring trends, tested against upcoming regulatory constraints, financing challenges, and technological disruptions.
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