Amid a paper leaflet market that halved in 4 years in France, several companies seem to be on the verge of collapse. As Mediapost ceased distribution, rival Adrexo (Milee) could file for bankruptcy in July.
A month after receivership, unaddressed leaflet distribution specialist Milee (ex-Adrexo) unveiled a new job preservation plan at the end of June. Whereas the earlier plan provided for 3,500 redundancies in March, the latest version is now mentioning 5,000 redundancies (out of 9,964 jobs in December 2023, compared with 18,000 at the end of 2021). The next session at the Commercial Court, planned for July 11, 2024, could result in bankruptcy. At Milee, staff have an average age of 51. 25% of...
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