Intersport. “Each store ships from 40 to 70 packages per day”

Featured image of the article Intersport. “Each store ships from 40 to 70 packages per day”
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18 February 2020 à 16h34

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2 minutes

Publication: 18 February 2020 à 16h34

Reading time: 2 minutes

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Publication

18 February 2020 à 16h34

Reading time

2 minutes

Publication: 18 February 2020 à 16h34

Reading time: 2 minutes

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GRN: Please present Intersport’s omnichannel strategy…

Michaël Alimi: Intersport is a sporting goods retailer with 450 stores in France. We launched e-reservation in 2016 and ‘click & collect’ services in 2017. The goal was to transform digital demand into in-store traffic and sales. However, not every customer lives near an Intersport store, so in order to makes sales easy for them, we deployed home-delivery in two stages. We started delivering from warehouses and then directly from stores in 2

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