After a €16.7 million Series A equity round in March 2023, French retail tech XXII, co‑founded by William Eldin and Dam Mulhem, is gaining ground with a camera‑based analytics solution. Since summer 2025, new pilots have been deployed. The first is at Leroy Merlin and the second site is the Aroma‑Zone store in La Défense from September. These are to improve understanding of an in‑store customer journey and conversion dynamics, mind Retail learned at Tech for Retail.
Other major accounts are also in more advanced POC phases: “At property company Nhood, the teams of the Cloche d’Or shopping centre need macro figures to better understand the impact of traffic on the sales of the different stores”, said Alexandre Boutillon, Growth Strategy Manager, to mind Retail.
