Intersport et Decathlon redefine their strategies

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17 June 2019 à 10h48

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Publication: 17 June 2019 à 10h48

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17 June 2019 à 10h48

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Publication: 17 June 2019 à 10h48

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In China, mergers between retailers and tech players keep mushrooming. The Finnish giant Amer Sports (owner of Salomon, Wilson, Atomic…) is merging with Anta and Tencent. According to our sources, Tencent would become the majority shareholder of Amer Sports. As the European largest sporting goods retailer, Intersport is also accelerating in China.

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