In 2024, along with McDonald‘s in Israel, and the Alshaya Group (owner of Starbucks franchises in the process of reducing 2,000 staff), international franchises in the Middle East are facing challenges due to geopolitical tensions. To avoid boycotts and further lay-offs, retailers are encouraged to set up awareness-raising programs. Their aim is to be seen as neutral and unaffiliated with any political side.
To remember: At the Retail Summit in Dubai on April 23 and 24, John Hadden, C.E.O. of
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.