Japan. Will Muji be the key to boosting Lawson’s sales?

Featured image of the article Japan. Will Muji be the key to boosting Lawson’s sales?
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5 May 2022 à 16h39

Updated on 21 October 2022 à 21h32

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Publication: 5 May 2022 à 16h39, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Publication

5 May 2022 à 16h39

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 5 May 2022 à 16h39, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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On 22 May, the Japanese convenience store chain Lawson (14,656 stores, turnover of US$5.5 billion in 2020) strengthened the partnership with Muji, already distributed in 110 stores since June 2020.

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