For its entry on the European market, the Chinese company JD.com announced on January 10th, 2022, the imminent opening of four stores in the Netherlands. They will be located in Utrecht, Amsterdam, Leiden and Rotterdam under the Ochama brand.
Consumers can pick-up their online orders, but each store also includes a showroom and an automated dark-store. The product range includes 7,000 items, in partnership with the Dutch purchasing alliance Superunni. Regarding the warehous
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