Jeremy Lamri, Tomorrow Theory : “There isn’t a single HR topic that won’t be impacted by generative AI”

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With ChatGPT’s popularity continuing to grow since its launch in November 2022, Jeremy Lamri, co-author of ‘Travailler à l'ère des AI génératives’* (Editions EMS), explains about how generative artificial intelligence technologies will revolutionise the world of work, especially HR practices, and reflects on the challenges facing companies. Entrepreneur and researcher specializing in understanding and developing human potential, Jeremy Lamri also co-founded Le Lab RH and he speaks to us here as CEO of HR innovation studio Tomorrow Theory.
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How will generative AI revolutionise the world of work?

Generative AI will revolutionise the world of work, primarily by enabling production at the speed of thought. The production effort, which is ultimately the most time-consuming stage in a design process will be completely taken over by machines. Generative AI can help automate tasks that require in-depth analysis, thereby freeing up employee time. These technologies can also be used to speed up the decision-making process by providing faster information and analysis. However their productive use, while potentially creating economic value, will not enable humans to develop their own skills and knowledge. It will just make them AI workers.

Is the arrival of generative AI an opportunity or a danger?

As with all things innovative, there are both positive aspects and aspects that need attention, because they can profoundly destabilise society’s foundations. On the other hand, there is another, more virtuous use for generative AI, a reflective use that can help us answer questions, carry out tasks and, above all, assist us in our work.

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