The outlet sector was dominated by outlet centres and private sale websites. In China, the young online retailer Aikucun is disrupting this industry via a highly effective strategy. Sophie Baqué met the C.E.O. Mrs Jing Leng in Shanghai.
S.B.: Aikucun aims to ‘uberize’ the outlet industry in China. Please explain your business model.
J.L.: Aikucun is a platform that helps over 5,000 popular fashion brands including Nike, L’Occitane, Coach, Swarovski, Pandora, La Chapelle, Michael Kors, and Metersbonwe sell large volumes of authentic, high-quality products to millions of consumers through our network of small distributors at a discounted price. These distributors are housewives, mothers, shop keepers, white-collar workers, professional buyers or university students.
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Article authors
Sophie Baqué
Chief Editor of mind Retail