Jumia e-commerce website still unprofitable in Morocco

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19 March 2018 à 17h00

Updated on 10 May 2019 à 17h15

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1 minute

Publication: 19 March 2018 à 17h00, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

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Publication

19 March 2018 à 17h00

Updated on 10 May 2019 à 17h15

Reading time

1 minute

Publication: 19 March 2018 à 17h00, Updated on 10 May 2019 à 17h15

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In 2017, the “African Amazon” named Jumia as exceeded 100 million visitors and registered 800,000 orders in Morocco, an increase of 115%. “Our turnover doubled in Morocco last year but we were not yet profitable”, said the C.E.O. of the local subsidiary. “We invested a lot and it is necessary to reach big volumes to reach a balance. In Morocco, more than 90% of customers pay with cash on delivery”. Jumia Group, whose turnover dropped by 42% in 2016 to €84 million due to the economic

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