Jumia e-commerce website still unprofitable in Morocco

Publication

19 March 2018 à 17h00

Updated on 10 May 2019 à 17h15

Reading time

1 minute

Publication: 19 March 2018 à 17h00, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

19 March 2018 à 17h00

Updated on 10 May 2019 à 17h15

Reading time

1 minute

Publication: 19 March 2018 à 17h00, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

In 2017, the “African Amazon” named Jumia as exceeded 100 million visitors and registered 800,000 orders in Morocco, an increase of 115%. “Our turnover doubled in Morocco last year but we were not yet profitable”, said the C.E.O. of the local subsidiary. “We invested a lot and it is necessary to reach big volumes to reach a balance. In Morocco, more than 90% of customers pay with cash on delivery”. Jumia Group, whose turnover dropped by 42% in 2016 to €84 million due to the economic

…
Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
EU: Omnibus bill stalled in Parliament
On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...
27 October 2025
Cyberattack: Muji, Loft and Sogo & Seibu e-commerce sites down in Japan
Since October 19, Japanese logistics company Askul (2024 revenue: 3.3 billion dollars, up by 2% year-on-year) has been the victim of a cyberattack, preventing it from managing e-commerce orders...
27 October 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
2
Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels
Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...
27 October 2025
3
AI search engines: how advertising is entering the conversation
While many retailers spend 80% of their acquisition budget on Google Shopping, monetisation tests are accelerating on ChatGPT, Perplexity, and Gemini. How much of the budget will they absorb...
23 October 2025
4
[mind Exclusive] After signing Fusalp and Ysé, Webyn relies on Gemini to boost the performance of e-commerce A/B testing
Awarded on October 13, 2025, in the category of the Customer Relationship Awards, the start-up specialising in e-commerce A/B testing continues to grow. For mind Retail, C.E.O. and Co-Founder...
23 October 2025
5
Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage
On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...
23 October 2025
6
France and Italy urge Shein to reassess a business model
While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...
13 October 2025