The latest report from Kantar estimates the current size of the e-commerce food market and a future evolution over the next 5 years. Growth will be driven by the Asian countries moving far ahead of the U.S.A. and Europe. Within a moribund retail market, online sales of fast-moving consumer goods (F.M.C.G.) increased last year by a staggering 20.3% globally. Online is continuing to attract new shoppers seeking both convenience and speed. Kantar‘s latest study (which continuously tracks the purchasing behavior of 428,000 households in 46 countries*), shows how e-commerce accounted for 5.1% of grocery retail sales worldwide in 2018.
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