In Kenya, supermarkets form 33% of retail formats, just behind South Africa. According to Nielsen, 89% of Kenyans shop in supermarkets, with the balance supplied by informal “dukas” (small shops) or kiosks. New players have appeared in local chains like Tuskys or Naivas alongside small brands like Mulleys & Sons, GreenMart, QuickMart, Maathai Supermarket, EastMatt and CleanShelf.
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