Kids’ furniture. Ikea & Co. face the maker movement

In Europe like in the U.S.A., retailers of children’s furniture and toys such as Ikea, Williams-Sonoma, Ashley Furniture or Kidkraft have been facing a rising trend. As many of “Millennials”, born after 1985, are now parents, they have shown a real interest in customization, crafting and D.I.Y. when they buy toys or furniture for their children. “It’s the maker movement now moving into toys and kids’ furniture,” recently said Kiyomi Haverly, Vice President for Creative at KidKraft, to the Wall