“Kids grow, clothes don’t grow”

Some retail concepts appear as instant very good ideas. This is the story of Vigga, a disruptive Danish retail start-up that won Ebeltoft’s Group Retail Innovation Award at the NRF Big Show 2016
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Global Retail News: Can you present the Vigga company?
Vigga Svensson: Vigga is a subscription service that enables parents to lease organic clothes for children through a cooperative and circular model, saving time, money and resources by sharing clothes with other parents. We design all Vigga clothes ourselves, for child aged from zero to 2 years. Vigga launched in Denmark one year ago, in January 2015. Our concept has no compromise on price, design, quality and convenience.

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