As e-commerce keeps gaining ground, Kingfisher's D.I.Y. stores have been seeing new functions and new jobs, which change daily organization. Romain Roulleau, Chief Digital Officer, summarized this shift during the Retail Project Conference organized by the Diamart Group in Paris.
Involved in a deep transformation, the Kingfisher Group is multiplying trials of new retail concepts. Eager to compete with the rise of D.I.Y. pure-players like ManoMano, Europe’s second biggest retailer by sales after Adeo is launching Screwfix in France, dedicated only for professional trade customers. This is only available via e-commerce without store services. Kingfisher is also testing an outlet format and a compact urban store called Casto, in Lille. However, the biggest changes still to
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