The U.S. grocer Kroger, whose annual revenue reached US$121 billion in 2018, is recording the first results of its strategic plan named “Restock Kroger”. Launched in late 2017, it accounts for a “small” investment of US$9 billion on a three-year period. It aims to quickly transform the customer experience as pragmatically as possible, driven by the customer needs. If Kroger’s job remains the same, the firm is being rapidly infused and transformed from the inside by technology and digital servic
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