Kroger recovers growth by omni-channel investment

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9 October 2019 à 11h40

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Publication: 9 October 2019 à 11h40

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9 October 2019 à 11h40

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Publication: 9 October 2019 à 11h40

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According to Kantar the online F.M.C.G. sales in the U.S. jumped by 36% in 2018 and accounted for 4.4% of the total grocery market. However, Kroger (US$121 billion revenue in 2018, a fall of 1.2%) is pushing into digital services. The U.S grocer recovered growth in the 2nd quarter, with sales of US$28.2 billion up by 2.5%. This is the result of omni-channel investments including collection services called “ClickList” now expanded from 1,000 to 1,780 locations, and delivery services, expanded fr

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