Lego aims to open 80 stores in China

Publication

18 March 2019 à 11h17

Updated on 10 May 2019 à 16h13

Reading time

1 minute

Publication: 18 March 2019 à 11h17, Updated on 10 May 2019 à 16h13

Reading time: 1 minute

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Publication

18 March 2019 à 11h17

Updated on 10 May 2019 à 16h13

Reading time

1 minute

Publication: 18 March 2019 à 11h17, Updated on 10 May 2019 à 16h13

Reading time: 1 minute

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A few days before the opening of the third Lego flagship in Beijing (in March 2019), the Danish toy maker plans to more than double its physical store basis in China, from 60 to 140 units by December 2019. As its sales are flat or decrease in Europe and North America, China is an increasingly strategic focus for the Lego Group. Its Chinese sales jumped by a double-digit figure last year, despite a array of counterfeiting issues. Many Chinese parents shift away from a disciplined focu

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