Lego ends the year up 13%, buoyed by a country with uncertain regulations

On March 11, the world’s largest toy retailer Lego reported sales of US$10.79 billion, up 12.8% (after a rise of 2% in 2023 and 16.9% in 2022). Net margin stood at US$2 billion. This is a net margin ratio of 18.5% of turnover, i.e. -1.3 point in a year. Growth was driven by the primary market, the Americas (US$5.14 billion, up by 15.7%). The second market, Europe, reported a turnover of US$4.19 billion (up by 12.8%), far ahead of APAC (US$1.34 billion, up by 0.9%). By way of comparison,...