L’Occitane consolidates to become more upmarket

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13 February 2019 à 17h42

Updated on 10 May 2019 à 16h22

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Publication: 13 February 2019 à 17h42, Updated on 10 May 2019 à 16h22

Reading time: 3 minutes

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Publication

13 February 2019 à 17h42

Updated on 10 May 2019 à 16h22

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3 minutes

Publication: 13 February 2019 à 17h42, Updated on 10 May 2019 à 16h22

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L’Occitane confirmed the purchase of high-end British rival Elemis, specialising with face care and spa-therapy. In 2018, net sales of Elemis reached US$140 million, up by 27%. The deal should be completed by the end of March 2019. With this move, L’Occitane’s sales would grow to US$1.95 billion by 2021 (Bloomberg Intelligence).

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