Luxury brand Polène makes inroads in South Korea with a flagship

Founded in 2016, French luxury leather goods brand Polène (5 stores, with 3 in Paris, 1 in Tokyo and 1 in New York) is continuing to expand. On June 15, 2024, the retailer opened a flagship store in Seoul (245 sq.m). Polène saw the country’s strong potential thanks to e-commerce results and in-store traffic. “In Paris, around 70% of our sales come from international customers, particularly Koreans, and this figure has been rising for the past two years”, said Managing Director Antoine...