Sustainability is gaining ground into high-end fashion. Luxury brands were very poor in providing information about challenges of sustainable development to their customers. Today, they are increasingly proud to promote committed initiatives. The SMCP retailer (operating Sandro, Maje and Claudie Pierlot) sells ready-to-wear luxury clothes, reporting a revenue of US$304.2 million in Q3 2019, a rise of 9% like-for-like at constant exchange rates. In December 2019, the business announced that its
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