Whilst many leaders of the luxury goods industry (LVMH, Chanel, Kering, Luxxotica, …) follow a positive trajectory, the COVID-19 crisis put an end to more than a decade of sustained growth. Accessories and watchmaking were most seriously affected. The market (including personal consumer goods such as perfume as well as cars and cruises) could shrink by 20% over the whole of 2020, to between €180 billion and €220 billion.
According to a study by Bain & Company in partnership with the
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