Six months after launching payment in four installments without charge on its website and in store with Alma, Maisons du Monde presented its results at the end of December 2022 at the 1-to-1 conference in Monaco. Lessons learnt: the Web outpaced the level of stores, and the company is developing offers with longer monthly payments to encourage conversion in the face of purchasing power tensions.
In June 2022, Maisons du Monde (turnover of €1.24 billion in 2022, down by 5.1% vs. 2021 and up by 5.1% vs. 2019) launched, in stores and e-commerce, a payment offer to spread purchases over 4 installments with cost-free payments, partnered with Alma. This payment is available for all purchases paid by bank card from €90 (the threshold has not changed since the launch). The 2nd most popular Alma solution for customers is a payment over 12 instalments, which is permanently available. Split payme
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Article authors
Sophie Baqué
Chief Editor of mind Retail