As more Americans visited shopping centres in H1 2025, the sector’s leader Simon Property Group is expanding both data and community engagement with a new partnership with Humana. This gives a new experience for seniors that should translate into additional sources of revenue.
In the USA, Simon Property Group (rental income for the six months to June, 30: US$2.97 billion, up 2.4%) launched an agreement with Humana Walking Club on August, 14. The property company is launching a free walking club for seniors at 21 malls in the USA. From August to December 2025, club members will be able to take part in monthly walks in the morning before the centre opens and take on fun challenges via dedicated trails. This partnership is being led by the group’s media division, Simon
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Article authors
Sophie Baqué
Chief Editor of mind Retail