Marketplaces are a real growth driver for e-commerce within Latin America, notably for Mercado Libre company from Argentina.
In two years, its sales have grown by more than 50%, from US$6.49 billion in H1 2019 to US$13.08 billion in H1 2021. Argentina’s n°1 has a virtual monopoly within Latam marketplaces: sales of n°2 Americanas and n°3 Magazine Luiza did not exceed US$2.01 billion in H1 2021. This is due to the number of third-party sellers on Mercado Libre, which is much
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