While McDonald’s has been the subject of numerous calls for boycotts over the last 6 months, on April 4, 2024 the group announced the purchase of the Israeli franchisee Alonyal Ltd. Created 30 years ago with initial licensing agreements, the business operates 225 restaurants and 5,000 staff. The value of the transaction and a completion date were not disclosed.
The retailer’s main reason for this is the impact of the war in the Middle East. Since October 2023, it has been subject to calls for
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
Sophie Baqué
Chief Editor of mind Retail