Meals at home. Retailers join forces with new players to conquer a new channel

Featured image of the article Meals at home. Retailers join forces with new players to conquer a new channel
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8 September 2020 à 14h48

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3 minutes

Publication: 8 September 2020 à 14h48

Reading time: 3 minutes

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Publication

8 September 2020 à 14h48

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3 minutes

Publication: 8 September 2020 à 14h48

Reading time: 3 minutes

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From Casino in France (with Deliveroo) to Auchan in Europe (with Glovo), via Aldi in Great Britain (with Deliveroo), food retailers have multiplied partnership agreements with such unicorns of home delivery that make headlines. However, poor press about working conditions at Frichti (France) and unlicensed deliverers shows the pitfalls of partners. There have been 7 major agreements since July in Europe (see box). The battle for a customers’ stomach shares has accelerated with lockdown. “For 30

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