MENA: Brick-and-mortar retailers invest in ecommerce

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12 December 2018 à 15h43

Updated on 17 June 2019 à 11h40

Reading time

2 minutes

Publication: 12 December 2018 à 15h43, Updated on 17 June 2019 à 11h40

Reading time: 2 minutes

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Publication

12 December 2018 à 15h43

Updated on 17 June 2019 à 11h40

Reading time

2 minutes

Publication: 12 December 2018 à 15h43, Updated on 17 June 2019 à 11h40

Reading time: 2 minutes

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In 2017, e-commerce in the Middle East and North Africa (M.E.N.A.) reached US$8.3 billion, with an annual growth rate of 25%. It is forecast to hit US$28.5bn by 2022. 80% of products available online in the region are electronics, fashion, lifestyle and beauty. Illustrated by the research paper issued by both Bain & Co. and Google, the region is fully connected for sophisticated e-commerce. As an example, the U.A.E. (United Arab Emirates) has an Internet and a social media penetration rate of o

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