[mind Retail Exclusive] American Adore Me wants to digitalise wholesale business

Featured image of the article [mind Retail Exclusive] American Adore Me wants to digitalise wholesale business

An article by Sophie Baqué

Publication

16 January 2024 à 06h53

Updated on 15 January 2025 à 19h02

Reading time

2 minutes

Publication: 16 January 2024 à 06h53, Updated on 15 January 2025 à 19h02

Reading time: 2 minutes

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At NRF 2024 mind Retail learned that U.S. lingerie online retailer Adore Me (part of Victoria's Secret) is moving away from a purely digital and DTC approach. To gain traction in the wholesale market with professional customers, the firm will operate on the Djust platform.

An article by Sophie Baqué

Publication

16 January 2024 à 06h53

Updated on 15 January 2025 à 19h02

Reading time

2 minutes

Publication: 16 January 2024 à 06h53, Updated on 15 January 2025 à 19h02

Reading time: 2 minutes

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According to our sources, the Adore Me brand (2022 sales of US$250 million), founded by Morgan Hermand-Waiche and acquired last January by Victoria’s Secret in a US$400-million deal, has just signed an agreement with the start-up Djust, a specialist in B2B tech platforms. The B Corp-certified underwear brand, known for inclusive sizes and bright colors, currently has 6 stores in the U.S.A. around New York. The firm now aims to accelerate wholesale development.

This move began in September...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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