[mind Retail Exclusive] Lacoste signs with StrutFit to reduce online returns

Featured image of the article [mind Retail Exclusive] Lacoste signs with StrutFit to reduce online returns

An article by Morgane Monteiro

Publication

24 May 2024 à 16h25

Updated on 14 January 2025 à 18h53

Reading time

1 minute

Publication: 24 May 2024 à 16h25, Updated on 14 January 2025 à 18h53

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

24 May 2024 à 16h25

Updated on 14 January 2025 à 18h53

Reading time

1 minute

Publication: 24 May 2024 à 16h25, Updated on 14 January 2025 à 18h53

Reading time: 1 minute

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On May 23, at Viva Technology in Paris, mind Retail learned of Lacoste‘s signing with New Zealand’s StrutFit in March 2024. StrutFit‘s tech solution, based on computer vision and AI, helps reduce customer returns by recommending sizes in apparel and footwear. On the website, customers enter both height and weight with two photographs. The service calculates a size recommendation, with an accuracy of 3 millimeters. For the past 6 months, the start-up has won business from UGG and HOKA. To...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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