[mind Retail Exclusive] Schmidt invents a new range of kitchens using 30% less materials

On November 6, the Schmidt Group (sales 2023: €668 million via 900 stores under the Schmidt, Cuisinella and ID Pro brands) unveiled a new collection of kitchens, central islands, bookcases and furniture at a new Spoon & Room concept (Paris 11 neighborhood). The 140 sq.m showroom targets young and urban clients. “These products are upgradeable, easy to assemble, disassemble and reassemble. We designed them to have a second life,” says President Anne Leitzgen. The group guarantees delivery...