“Miniso relies on Big Data to create in-store traffic”

Featured image of the article “Miniso relies on Big Data to create in-store traffic”
Ajouter mind Retail à vos sources
Publication

4 May 2021 à 13h19

Reading time

3 minutes

Publication: 4 May 2021 à 13h19

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
The Miniso Chinese retailer (4,500 stores, €10 billion turnover in 2020) built a data-driven model for range management. Mind Retail discussed with Jonathan Siboni, Co-Founder of Miniso in France and C.E.O. of Luxurynsight.
Ajouter mind Retail à vos sources
Publication

4 May 2021 à 13h19

Reading time

3 minutes

Publication: 4 May 2021 à 13h19

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

Miniso is nicknamed the “Zara of accessories”. What are the reasons for growth? 

Jonathan Siboni : Founded in 2013, Miniso is a retailer of accessories and decoration at very affordable prices. Headquarters are in Guangzhou (China) and the main design team is in Japan. Our model is primarily offline, with 4,500 stores in 88 countries in late 2020, with 2,700 stores in China. Each store sells about 3,500 items, including 90% of private labels. I launched the Miniso franchise in France with Ariel

…
You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
Do you have information to share with us?
Contact us
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
10 September 2026
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
10 September 2026
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
21 August 2026