Naf-Naf under a Chinese flag

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25 May 2018 à 16h31

Updated on 10 May 2019 à 17h08

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1 minute

Publication: 25 May 2018 à 16h31, Updated on 10 May 2019 à 17h08

Reading time: 1 minute

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Publication

25 May 2018 à 16h31

Updated on 10 May 2019 à 17h08

Reading time

1 minute

Publication: 25 May 2018 à 16h31, Updated on 10 May 2019 à 17h08

Reading time: 1 minute

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A consortium of investors led by the Chinese giant La Chapelle paid €52 million to acquire the Naf-Naf label from Vivarte Group. This is the 1st foreign investment for La Chapelle, a fashion giant in China with a footprint of 9,448 stores, 37,544 employees and annual turnover of €1.2 billion. In the next 5 years, La Chapelle said it could open 500 Naf-Naf stores in China plus 30 in Europe. The French brand currently runs 474 points of sale and 1,200 employees for an annual turnover o

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