Navigating into China’s children’s clothing market

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18 March 2019 à 11h10

Updated on 10 May 2019 à 16h13

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1 minute

Publication: 18 March 2019 à 11h10, Updated on 10 May 2019 à 16h13

Reading time: 1 minute

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Publication

18 March 2019 à 11h10

Updated on 10 May 2019 à 16h13

Reading time

1 minute

Publication: 18 March 2019 à 11h10, Updated on 10 May 2019 à 16h13

Reading time: 1 minute

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According to Arnaud Fallevoz, APAC Managing Director for ID Kids (sales of €905 million in 2018 via Jacadi, Okaidi, and Obaibi stores), “The Chinese children wear market is colossal with about 250 million small customers. They are aged from 0 to 14, which represent a GMV of €30 billion. 75% are offline. It is also a highly fragmented market, considering that the offline leader with more than 2,500 stores represents only a 3% market share. Online you may find more than 5,000 brands. I

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