NFT: Bouygues Telecom partners with Cohort to build customer loyalty

Featured image of the article NFT: Bouygues Telecom partners with Cohort to build customer loyalty

An article by Sophie Baqué

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Publication

15 September 2023 à 07h42

Updated on 9 October 2023 à 11h20

Reading time

3 minutes

Publication: 15 September 2023 à 07h42, Updated on 9 October 2023 à 11h20

Reading time: 3 minutes

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For a month, Bouygues Telecom has been using Web3 to build loyalty and commitment among environment-committed customers, in partnership with Cohort and 1,000 associations. mind Retail presents all the details.

An article by Sophie Baqué

Ajouter mind Retail à vos sources
Publication

15 September 2023 à 07h42

Updated on 9 October 2023 à 11h20

Reading time

3 minutes

Publication: 15 September 2023 à 07h42, Updated on 9 October 2023 à 11h20

Reading time: 3 minutes

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“Our “Source” mobile phone subscription is unique and only sold online. This rewards relevant sustainable behaviors by our customers,” Jérôme Cornu, Innovation Marketing and Communications Manager at Bouygues Telecom, told mind Retail. “The idea is that data/gigabytes not used at the end of the month are transformed into virtual currency, to support associations”. The group’s use of these non-fungible tokens seems to be more sustainable than the speculation surrounding them, with transactions h

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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