For a month, Bouygues Telecom has been using Web3 to build loyalty and commitment among environment-committed customers, in partnership with Cohort and 1,000 associations. mind Retail presents all the details.
“Our “Source” mobile phone subscription is unique and only sold online. This rewards relevant sustainable behaviors by our customers,” Jérôme Cornu, Innovation Marketing and Communications Manager at Bouygues Telecom, told mind Retail. “The idea is that data/gigabytes not used at the end of the month are transformed into virtual currency, to support associations”.
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Article authors
Sophie Baqué
Chief Editor of mind Retail