In the U.S.A, Nike aims to double the speed of creating new products, flowing new ranges to market “in weeks, not months,” said C.E.O. Mark Parker. Nike also wants to offer fewer products, as 75% of its range accounts for nearly all of the business. The group aims to cut the low-margin products by 25% to “amplify the profit of new innovations and the products consumers already love, whilst driving more growth and choice from fewer styles.”
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