Nike praises its digital and direct-to-consumer model

Publication

5 October 2020 à 11h05

Reading time

1 minute

Publication: 5 October 2020 à 11h05

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

5 October 2020 à 11h05

Reading time

1 minute

Publication: 5 October 2020 à 11h05

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

“Our digital strategy cannot be copied easily”. According to John Donahoe, C.E.O., Nike is coming out of the crisis stronger than ever. He presented results for 2021 Q1, ending August 30th of US$10.6 billion in sales. The digital share rose by 82%, reaching 30% of targets 3 years ahead of schedule. Managers are now aiming to reach 50% of sales by 2021. Nike has taken advantage of the attraction of fitness classes and media conferences run by sports people during lockdown. Users of the Nike Runn

…
Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Criteo appoints Gregory Mialhe as Retail Media Director for France
Criteo announced on December 16 the appointment of Grégory Mialhe as Retail Media Director for France. The former Director of Marketing and Direct Sales at Retailink by Fnac Darty...
22 December 2025
Small parcels: the EU sets a €3 custom duty, France wants to add €5
As the French National Assembly prepares to vote on the 2026 Finance Bill which includes a €5 tax on small parcels, the European Union has already approved a €3 customs duty per item category as...
19 December 2025
With Grand Frais, Apollo makes a first move into European grocery retail
Through an agreement to acquire 70% of the operator of Grand Frais, the US investment fund Apollo aims to double stores and evolve a model that has so far been entirely focused on physical retail...
19 December 2025
OMS: agentic AI sets new standards for e-commerce orchestration
Long confined to ‘click & collect’ or ‘ship from store’, Order Management Systems (OMS) are now expanding integration due to the rise of agentic AI which provides fine orchestration of flows...
18 December 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent
In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...
12 December 2025
2
Price-fixing investigation: Swatch and Citizen under scrutiny in Italy
On December 9, 2025, Swiss watch groups Swatch (Tissot, Mido and Hamilton) and Japanese Citizen (Bulova, Vagary, Frédérique Constant and Alpina) were placed under investigation by...
11 December 2025
3
Italy: three executives from luxury goods group Tod’s investigated over worker exploitation
After placing Loro Piana (LVMH), Armani, Dior and Valentino under judicial administration, the Milan public prosecutor's office is now targeting Tod's. Three of its executives are under...
28 November 2025
4
In the U.S.A., retail job cuts rise 139% in a year
According to Challenger, Gray & Christmas, a company specialising in employment trend analysis, in the U.S.A., 2025 has been tough for retail employment. The sector recorded 91,954 job cuts...
9 December 2025
5
Australia bans access to social networks for under‑16s
As part of the adoption of the Online Safety law Social Media Minimum Age, voted on 28 November 2025, minors aged under 16 will no longer be able to access social networks in Australia from...
2 December 2025
6
Customs duties: Costco sues the Trump administration
On November 28, Costco (net sales of US$267 billion in the fiscal year ending August 31, 2025 , up by 8.1% after 6% in 2024) sued the Trump administration, judging the tariff surcharges imposed...
5 December 2025